Video: Hooray For Earth – Never / Figure

Categorised as BLOG., MUSIC.

In 2011 Hooray for Earth made an album called True Loves that I absolutely fell in love with, earlier this year it was released in the UK and I’m resisting the temptation to feature it once again as my album of the year. Hooray for Earth, specifically Noel Heroux, have the inimitable knack of creating pop songs that have the ability to wrap you up and transport you to another dimension entirely, all encompassing on both the emotional and sonic scale. Never/Figure was the result of Heroux revisiting the studio earlier this year and riffing on the ideas he explored in True Loves, beautifully realised in warm sounds, dream pop harmonies and now a seven-minute video that involves helicopters, explosions and physics.

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