Lots of things happened in 1966. Some of them important, some of them football related. One of those things was the start of Vans. 46 years later the company is still going strong and has asked director Eliot Rausch to help show people where they came from. He had this to say about the piece he created for them..

“Vans came to me with a proposal to create a short film that embodied the essence of their brand. The creative exploration and freedom they allowed me was unlike anything I had ever experienced. Pure trust, pure faith, in my abilities as a story-teller / director and as a friend. In creating this piece, it was profound to realize the success of their company, at its core, is based on a similar model they share with everyone they work with. To feel part of a brand, part of a family, part of an authentic creative expression, truly moved me to my core.”

This entry was tagged as Eliot Rausch, film., vans.