SS12: Percival Pop-up Shop

Categorised as STUFF., STYLE.

Percival launch their latest London pop-up shop in Covent Garden to share their 2012 Spring/Summer collection. 

Their most recent offerings include Japanese print inspired t-shirts, washed indigo jersey pieces, waxed cotton and twill bomber jackets made in England and a reversible rain mac (yellow/navy or green/black); it truly is a wardrobe for the relentless British summer. Exclusives only available from the Percival shop include their woven pattern ‘Bunting’ shirts in both long and short sleeve. As ever it’s all in the details with Percival’s classic style, keep your eyes peeled for the finishing touches on cuffs, necks and other nooks and crannies.

The spring/summer collection comes with its own promotional video (which we will post in a couple of days when it goes live), directed by Percival’s own Chris Gove and shot by Lawrence Halstead. The video takes Percival’s threads to the lanes and arcade machines of Rowan’s Bowl in Finsbury Park and is set to the sunny electronic sounds of Portasound. Again with the details, watch out for a cheeky cameo from a certain T4 presenter.

Shop now open:
14th – 29th April 2012
38 Upper St. Martin’s Lane, Covent Garden, Wc2H 9EP
10am – 7pm daily except Thursdays 10am – 8pm and Sundays 12pm – 6pm.

http://www.percivalclo.com/

Marcellus Vitale

This entry was tagged as , , .

GENERAL.

California Love: A Travelogue

Alice has been seriously busy on the west coast having what can only be described as the time of her life. Let's see what she has been up to...

GENERAL.

Skull Gang Foraging Club: Foragers Flatbread

Every week the Skull Gang Foraging Club take you on an adventure in the pursuit of culinary satisfaction. This week they make flatbread.

ART.

World Press Photo 2011

Now in its 54th year the World Press Photo exhibition is possibly one of the most emotive experiences in the art/journalism calendar. The exhibition highlights the very best in journalism…