SS12: Percival Pop-up Shop
Percival launch their latest London pop-up shop in Covent Garden to share their 2012 Spring/Summer collection.
Their most recent offerings include Japanese print inspired t-shirts, washed indigo jersey pieces, waxed cotton and twill bomber jackets made in England and a reversible rain mac (yellow/navy or green/black); it truly is a wardrobe for the relentless British summer. Exclusives only available from the Percival shop include their woven pattern ‘Bunting’ shirts in both long and short sleeve. As ever it’s all in the details with Percival’s classic style, keep your eyes peeled for the finishing touches on cuffs, necks and other nooks and crannies.
The spring/summer collection comes with its own promotional video (which we will post in a couple of days when it goes live), directed by Percival’s own Chris Gove and shot by Lawrence Halstead. The video takes Percival’s threads to the lanes and arcade machines of Rowan’s Bowl in Finsbury Park and is set to the sunny electronic sounds of Portasound. Again with the details, watch out for a cheeky cameo from a certain T4 presenter.
Shop now open:
14th – 29th April 2012
38 Upper St. Martin’s Lane, Covent Garden, Wc2H 9EP
10am – 7pm daily except Thursdays 10am – 8pm and Sundays 12pm – 6pm.