Whilst World Cup fever was sweeping the world off its feet, you could be forgiven for missing the preview for Adidas SLVR’S A/W10 collection featuring Brazilian football superstar Ricardo Kaká. The advertising campaign will make its worldwide debut next month and features a short online film, starring Kaká alongside Adidas tennis star Daniela Hantuchova. With photography and filming by Will Davidson and Creative Direction by Pietsch Lim, the campaign will reflect the character of the SLVR collection; crisp, simple, subdued.

Adidas SLVR – A/W 09

I have been a fan of the Adidas SLVR collection since its launch in 2008 and what’s not to like? It’s clean, good looking, and a little bit experimental, with more than a whiff of Alexander Wang about it without the high-end price tag. Not unlike Wang, the grey colour palette rules here and is, as always, effortlessly stylish. The garments are minimalistic and contemporary, finished with asymmetric zips and streamlined tailoring for an elegant and high-fashion aesthetic. Ok, we are not talking groundbreaking here, but it is a refreshing contrast to the universally-loved Adidas Originals label with not a 3-Stripe or rayon fibre to be seen! So for those of you who take a more stripped back approach to your street-wear, make like Kaká and don some timeless and considered design this A/W with Adidas SLVR; the kings of laid-back cool.

Words Charlotte Lauren Wood.

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