Animated Fashion

Categorised as BLOG., STYLE.

Fashion gifs have been popping up all over the internet recently – Lynsey Coke takes a closer look at some of the designers pioneering a more innovative method of showcasing their designs.

It is only now that fashion is taking on the form of a GIF, and the usual Lookbook PDF or concertina format is being relinquished. Bernhard Willhelm’s visually stimulating lookbook from last season has set the bar for slick, sensual fashion gifs. Willhelm wasn’t the first – latex label MEAT’s ‘I Luv You’ collection included some tech-goodness, and Walter Van Beiendonck pioneered the idea back in 2009 with his ‘Skin King’ collection.

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