If you saw the Alexander McQueen show earlier this year, you’d know that the runway was full of space age visuals, in what appeared to be a colourful catwalk of visor wearing, futuristic sea anemones. Well if you were thinking things couldn’t get any more abstract and avant-garde, think again, because the new campaign video is a whole new level of trippy.

Director David Sims takes us on a psychedelic, two-minute, pixilated rave, featuring model Suzi Koponen, who is filmed removing the new season’s visor in repeated sequences. In a fusion of techno and flashing, high contrast visual effects, we’re transported into a world where fashion meets intergalactic fantasy – and we love every twisted second of it!

Rosie Clarke

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