Hollie Fernando.

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What can I say about Hollie’s work? It’s a tough one, the girl is a genius and her work carries a real charm to it, filling me with the desperate urge to blow the dust off my Asahi Pentax and head for the woods with a bunch of mates and supplys to last us long enough to not have to return. I asked Hollie to tell us all about herself and her work.

I’m a 19 year old student, who has just started a photography degree so I am currently living on the coast of the UK in Portsmouth, but I originally lived in South London. My photo style is largely influenced by the teenage years, love and fashion. Creating the carefree atmospheres in my work is something I can easily achieve as I am lucky to be submerged with beautiful people who have a good sense of fashion, so it’s sort of all set up for me. The mood within my photographs tend to reflect the mood I am in either when I took it, or when I process it. I have really good relationships with my models, so I can control the mood if I wish to consciously create an atmosphere, but we normally just bounce off each other and have fun with it.I plan the shoots and do all the styling myself, and this is just by using the clothes that are available to me, i.e mine and my friend’s wardrobes. Saying this, it’s clear that my friends are the people that influence and inspire me. Without them, taking good photos would be a whole lot harder. I love styles that are different, people who don’t follow general fashion. These are the people that interest me the most and inspire me to do shoots and plan outfits. I also love browsing blogs and looking through lookbook, there’s always something to inspire you in that field.

www.flickr.com/holliefernando/

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